Urban Economics enjoys the application of quantitative and qualitative market research tools to gather insights into consumer behaviour, motivations and purchase decision processes, as intelligence to inform and appraise clients’ property related decisions.  Kerrianne Bonwick and Louisa Davies head up Urban Economics’s market research services.  Kerrianne is a full member of the Australian Market and Social Research Society and an accredited Qualified Practising Market Researcher (QPMR). 

Market research services have been employed to gather insights from consumer, business and stakeholder segments for a wide range of industry sectors and projects including retail, residential, child care, industrial, gaming machine, event attendees, centre development strategies, employee need studies etc.

Tools applied include qualitative designs:

• focus groups
• depth interviews
• appreciative inquiry
• business operator interviews

as well as quantitative survey methods including:

• in-centre or exit surveys
• telephone surveys
• self completion/mail surveys
• in-home surveys

These survey methods have enabled Urban Economics to establish comprehensive databases on shopper behaviours, child care needs and uses, retirement village location decisions and business location decisions.